Central Park Pizzeria

Written By David Masters

Restaurant Menu Design • Branding • Ongoing Marketing Support

Client

Central Park Pizzeria is a New York-style pizzeria located in Antigua Guatemala, known for bringing authentic NYC pizza and a sports-bar atmosphere to the city.

Project Overview

We were asked to create their complete menu system and visual identity. The client wanted the menus to feel like a classic New York pizzeria - authentic, energetic, and full of character.

What WE Delivered

  • Designed a full suite of professional restaurant menus (main menu, bar bites, drinks, etc.).

  • Used an exposed white brick wall background - a signature look seen constantly in real NYC pizza shops - to instantly give the menus credibility and atmosphere.

  • Illustrated custom drawings and food graphics with a charming, hand-drawn “mom & pop” feel.

  • Over the years I also provided ongoing support, designing social media graphics and content that stayed true to the fun, authentic New York brand personality.

The menus helped position Central Park Pizzeria as the go-to destination for genuine New York-style pizza in Antigua Guatemala.

David Masters
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