YMI Jeans

Written By David Masters

Website Concept & Layout Design • Fashion

Client

YMI Jeans is a fashion brand known for stylish denim and contemporary women’s clothing, popular in the early 2000s.

Project Overview

We were commissioned to create a full visual mockup and layout concept for their new website. The client wanted a bold, cinematic, and edgy design direction that reflected the brand’s fashion-forward image.

What WE Delivered

  • Designed a complete homepage concept with a dramatic industrial-style frame and high-impact hero imagery.

  • Created a rich, cinematic layout featuring large fashion photography, campaign visuals, and promotional sections (Miss USA, Hollywood events, CBS features, etc.).

  • Developed the overall visual direction, navigation structure, and content modules.

  • Delivered a detailed design mockup that served as the blueprint for how the final website should look and feel.

This concept project captured a high-energy, glamorous aesthetic that aligned with YMI Jeans’ bold brand personality at the time.

David Masters
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