Chicken Happy Hour

Written By David Masters

Branding • Logo Design • Website • Ecommerce

Client

Chicken Happy Hour is a hugely popular comedy brand centered around Frankie the Rooster and his crew of hilarious hens. With millions of followers across TikTok, Instagram, YouTube, and Facebook, they produce daily short-form comedy videos that have gone massively viral.

Project Overview

We designed the official website and full brand identity for Chicken Happy Hour. The main challenge was to capture their wild, comedic personality while creating a functional platform that could grow with the brand.

What WE Delivered

  • Created the official logo featuring Frankie the Rooster, with the text designed to look like it was pecked by Frankie himself (the holes in the letters are his “peck marks”).

  • Built a fun, high-energy website that matches the chaotic comedy style of their social media content.

  • Designed in-depth character pages so fans could learn more about each rooster and hen.

  • Developed a full ecommerce section for selling merch (shirts, hoodies, accessories, etc.).

  • Created custom artistic banners and visuals throughout the site so every section feels lively and on-brand.

The final website successfully translates the brand’s humor into a complete online home - giving fans a place to connect deeper with the flock while making it easy to buy official Chicken Happy Hour merch.

David Masters
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